Indieducky Home Improvement

JAKARTA – Royal Philips Electronics continue demonstrated that solution to reducing energy consumption can done simple, without compromising quality life.

“In Philips, we believe to always provide simple solutions to complex problems like sustainable development (sustainable development),” says Theo van Deursen, members from Board of Management Royal Philips Electronics and CEO from Philips Lighting.

He exemplifies, averaging product portfolio enlightening frugal our energy can save electricity until 40 percent, and some can save cost until 80 percent without compromised with quality and product quality. “We believed that currently are time for everyone to act and because why we offers products frugal energy with choices broader to consumers,” he.

Philips, who introduces lightbulb energy efficient in 1980, have laid improvement environment within product design their as limelight within their business.

With this strategy, Philips Lighting hoping will can continue resume growth path like current. This expectation supported by focus sustainable on innovation market based (market driven) and acceleration adoption from shapes lighting environmental friendly aligned with strategy Philips recently, namely EcoVision.

Mentioned, growth demand rapid will lighting solutions energy efficient. Currently, 75 percent lamp world uses legacy systems long, and growth awareness solutions energy saving lamp hoped will bring influence potential on level sales.

Increased demand for lighting solutions continued on markets young like ASEAN. Philips expects can continue enter into potency this market. 15 percent from sales group at year 2006 generated by Green Products who rateable with total turnover amounting EUR 4 billion.

Phillips aims improve operations efficiency energies until 25 percent and in late 2008 entire offices company will equipped with lighting system energy efficient, like reductions emissions GHGs that will achieveable within production phase and distribution. Finally, Philips plans doubling investment within inovatin energy efficient until 1 billion euro for five following year.

On July 7 2007, Philips build cooperation with The Alliance for Climate Protection and Live Earth. Cooperating also with Al Gore, Philips inspires over two billion people to perform simple action, like replace lightbulb, to switch to life more frugal energy.

More specifics, since Philips launched websites Philips www.asimpleswitch.com, visitors has committed to swap 3.3 million lamp bulb on alternative products energy efficient since campaign beginning initial July this year. Finally, during four years consecutive, Philips already known as global leader on sectors “Personal and Household Goods” in Dow Jones Sustainability Index.

Philips will supports attendance UN Climate months December 2007 this in Bali and underline purpose and direction from conference. Before event lasted, Theo van Deursen will visited Indonesia in November this to emphasize importance Philips factory in Surabaya as one export base global. This factory not only plays important on campaigns energy management, but also show commitment Philips on Indonesia one market focused.

JAKARTA – PT Philips Indonesia launched a Basic Electronic Ballast (EB-B). This product was launched as a response to the electricity crisis occurs, such as rotating blackouts that almost happened in Indonesia, the transfer of working days to industrial, tariff disincentives, street lights, and others.

“The high price and limited supply of electric power industry’s most threatened sector, retail, and office buildings. In fact, these three sectors play an important role running our economy,” said Senior Marketing Manager of Philips Indonesia Hendra Rusmana in Jakarta recently.

Solutions offered by Philips is to replace ballastmagnetik (conventional) with electronic fluorescent lamp or fluorescent. According to him, most of the lights in offices and industry is so that later use of the tool TL is expected to save more electricity.

Nationally, the national conversion of the savings from conventional to electronic ballastmagnetik can reach over 100 MW per year. Hendra explained, the use of EB-B can save electricity up to 30 percent.
“Suppose one of the big supermarkets such as Carrefour hypermarket there or 2 thousand lights and then multiplied by 36 watts. Therefore, saving 30 percent is large enough. Not for one office which is bigger than this,” he explained.

This tool is also considered suitable for use in areas that have increased and decreased voltage range is wide enough, ie 160 V-240 V. This will create an electronic ballast fluorescent lamp performance / TL better and live longer. In addition, the use of this tool does not require a starter and capacitors, lights flashing when ignition free, and the lights did not make the eyes tire quickly.

Hendra explained, EB-B concept is similar to electronic ballasts in compact fluorescent lighting. However, EB-B can be aged longer and higher durability. EB Age-B can survive up to 20 thousand hours or approximately 10 years. The selling price of electronic ballasts also claimed? Compete?, Namely Rp40 thousand-Rp70 thousand per fruit, which are sold in the market or retail. In two years, the use of electronic ballasts is expected to include Jakarta, Bandung, and Surabaya.

This new product is planned to be marketed in the medium segment, especially office buildings, industrial / supermarkets, tokotoko, and warehouses. The use of electronic ballasts will also be conducted at government agencies, such as the Department of Energy and Mineral Resources (ESDM) and PLN.

JAKARTA PT Electrolux Indonesia latest series named Nero. This product is designed by Electrolux meet the needs of their customers a modern, trendy, and always leading in the development era and an elegant, minimalist, yet they have high technology.

Nero series of four variants namely AutomaticToaster, Coffee Maker, Water Kettle & Brew danGrind. These four products are made from materials shiny exterior. Its surface is designed for easy cleaning and special care.

Product icombination of sophisticated design and has high endurance best quality material. Electrolux really concerned of these products include stainless steel for use waterkettle basis for the use of a more hygienic and cord storage convenience that provides more security cable. Remarkable features are also found in three variants

Nero Series launched in we see that now the Indonesian market demand for products that minimalist design but high quality began to rise. Especially in the city which began many built houses and apartments with elegant design, therefore this series can help complete Nero activities in the kitchen and the comfort of their homes, said Product MarketingManager of PT Electrolux Indonesia Lanny Kurniawan, Friday (15 / 6 / 2007).

Lanny added, sales Appliance Small Domestic blenders, toasters, coffee kettle makervery rapidly in Indonesiawas launched in 2004. This is an encouraging Electrolux launches best products to the Indonesian market.

Marketed throughout produkElectrolux have passed our in-depth research. Products-products that are marketed in every country it has been adapted to the needs of individual consumers darimasing, therefore carrying the tagline Electrolux Thingking of You because memangseluruh products produced by Electrolux has really consumer needs.

STOCKHOLM – Company electronic, Electrolux initiated to develop concepts new design depicting society life in future.

Imagine if we can cooking without using saucepan and skillet, unnecessary anymore reading cookbook or never worry freshness foodstuff. Through Heart of Home, company electronics origin Swedish such tried poured ideas future that integrating desk kitchen and stove in unity.

‘Heart of the Home’ represents desk cook which smart which can adjust shapes accordance with needs cooking. Only with placing one foodstuff above stove, ‘Heart of the Home’ will analyze materials cited and displays variety recipes matching with material. After selecting recipe desired cooking, users can regulate big area desired cooking only with touching tabletops. Whereas depths adjustable by pressing tabletops soft meets requirements. Besides, touching tabletops also can done to define when and temperature necessary when cooking.

Within testimony, Thursday (25.3.2010), Jane Ritonga, Product Marketing Manager Fabric say ‘Heartof The Home tried for anticipate possibility explosion populations urban.

“Estimated that in 2050, 74th percent world population will lived the cities,” said Jane.

Wherefore, advanced Jane, Electrolux mengembangkan Heart of Home as illustration what will faced society in 2050. “We need house minimalis. With limitations space big city future, house must more flexibles adjusted with various situations. So also with houseware. Not will exist room left for equipment has only one functions,” said Jane.

Added Jane, sophistication technology a necessity to can evolving both in scope environment and social. “We unable survive without technology. Technology extremely important nowadays, but in 2050 our unable live without technology,” said Jane.

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Refrigerator Fresh Lemon Series designed with Big Freezers. With Big Freezers you can incorporate all inventories eat frozen into freezers Refrigerator. Big Freezers existing at Refrigerator Fresh Lemon Series occupies 40% from bodies Refrigerator, space extra spacious, 10% larger from fridge other generally.

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Besides frugal electricity, SHARP still maintaining features – major features which become mainstay in products like Low Voltage System (LOVES) allowing Refrigerator this keep working maximal although mains voltage unstable. With Warranty Compressors 5 Year will guarantee this product will always durabel and can worn during maybe.

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