JAKARTA – Continually, Philips Lighting remain develop technology lighting. Beginning on end centuries 19th with fluorescents and continued with saving lamp energy usable on many applications both professional nor household.

In 1994, saving lamp energy first introduced in Indonesia. Now energy saving lamp Philips represents types most recognizable for most society, especially usage at household. Resilience, qualities and “bright” become main reasons society Indonesia choose Philips.

“Philips Lighting always adheres on brand promise his, ‘Sense and Simplicity’, meaning Philips always tried enhance understanding against consumer needs and always innovate against its products accordance desire and dreams consumers wherever they are,” said CEO Philips Indonesia Rob Fletcher .

She adds, “Sense” referred is understanding needs from consumer side as user, and “Simplicity” within meanings facilitate consumers wearer within obtain benefits from product for their needs.

High rates energy needs Asia, become potency for Lamp Hemat Energi Lighting contribute 19 percent from entire usage electrical energy worldwide. In Asia, digit show improvement significantly.

As examples, economic growth Asia demanding necessity fulfillment world oil amounting 45 percent and natural gas amounting 25 percent. As suppliers products saving lamp energy, Philips responsive this potency with develop technologies empties on energy efficiency.

Through Research and Development, Philips has developed saving lamp energy since 15 years last. Philips estimating, if product lamp extant currently replaced with saving lamp energy, hence annually forecasted save approximately 50 billion euros thrift electricity costs and reduce CO2 emissions approximately 270 Million tons which equivalent reducing consumption 1 billion barrels oil or equivalents with consumption CO2 from 14 billion tree in world.

Needs Consumers Lamp Current

In early 1980s when Philips first introduced saving lamp energy, known as lamp Swa-Ballasts, this product proved able reduce energy usage significantly. Various kinds development extraordinary undertaken since currently sake refine, either from sides shapes nor light quality, as demonstrated by last generation energy saving lamp Philips with shapes smaller and light brighter.

Consumers lamp in Indonesia increasingly recognizing needs will quality from saving lamp energy. Suspected happened improvement needs saving lamp energy not only focus on energy saving and cost but also functions can stationed in many applications.

Inferential, light quality equal importance with shapes lamp itself. Both represents main element so functions lamp can create house as center family activity pleasant.

Sake answering will consumer requirement contemporary, Philips introduced newest generation from saving lamp energy: Philips Tornado-Lamp Terang Hemat Energi.

Philips Tornado not merely lamp give profit economically and friendly against environmentally, product also answering consumer requirement will lamp energy saving bright. With proposition “Pas Installed” meaning suitable for incorporation at lampholder whatsoever, because shape which 40th percent smaller Lamp energy efficient generally and design pretty, fitting for decorations minimalis lampholder latest.

To designs, Philips Tornado obtain “2007 Good design award” from Japan Industrial Design Promotion Organization (JIDPO). This design won award because has deemed superior from p. aesthetic, accordance with consumer requirement, attract shape and designs displays latest technologies grown today.

Addition accordance by name as lamp bright energy efficient, excess from lamp is “Lighted Lights Terang” because Philips Tornado 20th percent brighter if compared saving lamp another energy who has watt same. This means lamp tornadoes will make our homes brighter.

Philips Tornado new, introduced with 3 (three) kinds watt, namely 5 watt, 8 watts and 12 watts, increasingly complement families Lamp Philips Hemat Energi.

JAKARTA – Consistently, Electrolux always monitor the impact resulting from any products on the environment. Today some have claimed Electrolux products are environmentally friendly.

In the period 2005 to late 2008, Electrolux is able to reduce energy consumption by 14.5 percent. This proves that Electrolux is able to meet the stipulation of targets in reducing CO2 emissions of 90,000 tonnes of gas which is equivalent to CO2 emissions of gases produced by 40,000 vehicles.

With the announcement of a new commitment to energy savings in warning the world environment day early last June, Electrolux estimate the total CO2 reduction would reach 160,000 tons during the period 2005 to 2012.

“Electrolux is obliged to participate in the movement of environmental consciousness. We currently do participate fully in developing the business and restructure our operations,” said Electrolux CEO Hans Straberg in his official statement to okezone, Friday (26/6/2009).

Cutting operational energy use is an important part of the Electrolux global strategy to tackle climate change. Another strategy is to deliver environmentally friendly electronic products.

General Manager of Electrolux Indonesia, Haryono Simon, said that Electrolux is gradually began to introduce housewares product that is energy efficient and environmentally friendly. Starting from the front-load washing machines, refrigerators and vacuum cleaners followed. One proof of Electrolux products are energy efficient front-load washing machine EWN14991 type.

Washing machine features a time manager that allows users complete the washing process in just 14 minutes. This makes the power consumption becomes more efficient. Also, there is a horizontal tube in a washing machine which has a slope of 10 degrees. This makes the washing process requires only water as much as 59 liters or 50 percent more efficient than the vertical tube washing machine.

JAKARTA – Along with Philips LCD TV launch yesterday, a Dutch company is also releasing a Arcitec Shaver is equipped with three independent shaving a flexible currency.

Arcitec Shaver is not only equipped with three eyes shaving flexible and capable of independent spin but also rotate the whole curve with a movement full (triple-track rotary). Electronic Philips Arcitec Shaver named equipped with Flex and Pivot Action.

Arcitec central drive that uses a unique technology, creating a new impression of an ergonomic design which is claimed by Philips unprecedented. Moreover, to maintain maximum control and accuracy, Philips offers an integrated Trimmer.

“Shaver is an example of how we integrate the best results from shaving an impressive and elegant appearance,” explained director of sales organization Philips Indonesia, Jay van Galen Last in the Sunda Kitchen Restaurant, Pondok Indah Mall, some time ago.

While Shaver is divided into two series, valued approximately Rp2, 5 million and Rp3 RQ1050, RQ1095 750 million for a more directed at the high end.

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AMSTERDAM – Philips supports the Dutch government intends to build the latest generation of solar powered lighting solutions for a sustainable sub-Saharan Africa.

As part of the agreement, the Dutch government will provide funds to support solar power lighting solution that is sustainable, entrepreneurial training, and support financial mechanisms and management of the project itself. Philips to take part by giving a balanced investment for product development for African people and households that have limited access to modern energy services.

The agreement aims to provide energy solutions to 10 million people in 14 countries in Sub-Saharan Africa by providing affordable energy services, as appropriate, and continuing until the year 2015. Energy solutions will involve a complete LED lighting solutions.

“Lights in the rural market, in developing countries, for people with low incomes, are not widely known or developed. It is therefore the dasar for governments and international organizations such as NGOs, the World Bank, and various companies work together in a network to create a new business model appropriate, “President and CEO of Philips Gerard Kleisterlee last week.

Approximately 500 million people of Africa living without electricity. For them, the night means to live in darkness or just being alive from the shining light of a candle or kerosene lamp light. However, with oil price increases drastically the past few years, causing only a few of the people of Africa who can afford to buy kerosene to fuel their kerosene lamp light. As a result, when the sun goes down, stops activities of life for hundreds of millions of Africans. Children can not do homework, adults can not continue its work and all economic activity also ceased. Of course the quality of life also come affected. In this case energy solutions through solar power will give a great deal of change in the lives of African society.

Some solutions can be gained from the lighting system of the latest generation of solar power. Philips has just testing the new solar lights ‘Uday’, high quality lamp with a complete lighting system that produces a bright white light. Charging light per day will memnghasilkan 250 lumens (equivalent to lighting 250 candles), which can last 4 to 5 hours.

The advantages of solar lighting solutions are cost effective, reducing the risk of fire caused by lamp petromaks, leaving no carbon waste, and sustainable use of natural commodities, either sunlight or manpower to move the electricity. In addition, if the African people can do activities at night, they can gain economically and socially. While other products and services can involve torches, stoves, and water purification equipment that can be easily damaged.

Philips mission is to improve the quality of community life and are committed to creating affordable energy efficiency lighting, high quality for the area in greatest need. Philips is also involved in a joint initiative of the World Bank Group to provide modern lighting to the 250 million people in Sub-Saharan Africa who have no access to electricity. Initiated by the World Bank and IFC, Lighting Africa aims to build market conditions to deliver and distribute lighting products of vegetable oil (non-fossil), such as energy saving lamps and lamp production of diodes, in rural and urban areas that have no electrical connections

JAKARTA – Japanese electronic consumer manufacturers Toshiba launches series of electronic products, ranging from the LCD, notebook, to household goods like washing machines and refrigerators which claimed to be eco-friendly products.

At the launch all the newest product line, Friday (24/9/2008) in Jakarta, Toshiba to declare the new product is a product that meets the standards safe for the environment.

General Manager Sales PT Toshiba Visual Media Network Indonesia Damien Kwok television product exemplifies the latest generation of Toshiba REGZA. Products are designed and made specifically from materials that are environmentally friendly and do not use ingredients that are prohibited in The Restriction of Hazardous Substances Directive (RoHS), such as lead, mercury, cadmium, chrome heksavalen (Cr6 +), Polybrominated biphenyls (PBB), Polybrominated diphenyl ethers (PBDE).

“In the latest series of artificial Toshiba REGZA television, we also meet the standards of VO, where the cabinet will not burn, Toshiba is always working so our products are safe for the environment,” said Damien. Not only that, Toshiba is also using materials that really lightweight and low power consumption.

Agreed that, in carrying the spirit of Toshiba’s eco-friendly products also disclosed Topjaya Vice President of PT Sarana Utama as the main distributor of Toshiba Trisno Adiprasetyo. According to the products for household, such as refrigerators also have been carrying? Green technology?. In fact, Toshiba refrigerator products Glacio series has used medical standards for users, because it uses a silver ion anti-bacterial technology that is claimed to be able to liberate 99 percent of bacteria in the fridge

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